Hospitals and health plans don’t want to buy devices and gadgets—they buy outcomes, workflow reliability, and risk reduction.
In this session, Brendan McAdams translates consultative selling into an engineer-friendly system: how to run discovery like a diagnostic, map stakeholders, and design pilots that generate credible evidence (not just activity) that converts.
You’ll learn how to avoid getting ghosted, prevent “pilot purgatory,” and leave every conversation with a clear, mutual next step—so your solution moves from interest to adoption.
Key Takeaways:
🔷 Why hospitals/health plans are different: A quick primer on how these organizations buy: risk, workflow fit, incentives, and the navigating the org chart (champions, veto players, procurement, security, etc.).
🔷 How to run discovery in an engineer-friendly way: Define the problem clearly, map workflow constraints, identify stakeholders/decision path, and end each conversation with a mutual next step (so you don’t get ghosted).
🔷 How to design a pilot that produces credible evidence: Hypothesis + success criteria, metrics that matter to hospitals/plans, and decision gates upfront (“what does yes look like, and by when?”)
🔷 How to package results for different audiences and turn validated results into a practical next step: Expansion scope, owners, timeline, and the right “budget lane.”

Brendan McAdams is the founder of Kiinetics, where he helps health tech startups improve sales execution and win enterprise customers across hospitals, health systems, and health plans.
Brendan is also co-founder of Expertscape, which ranks medical experts across 30,000+ topics. He’s the author of Sales Craft and host of Let’s Chat Sales, and has mentored startups through Techstars, TEDCO, and CCBC.
Please join Voler Systems at this insightful session on February 18th, 2026.Email: info@volersystems.com | 408.245.9844 | Privacy Policy
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